Driving Customer Loyalty and Profits Through Exceptional Service Experiences
Products, People and Performance
Since 1977, Auto Butler has been dedicated to customer retention at new car dealerships. We transform your appearance care program into a lucrative, prepaid customer loyalty program.
Products
Auto Butler Polishing and Car Washing Equipment is built 100% in the US at our factory in Minneapolis, MN. Over time we have earned the trust and endorsements of Dealers throughout the country.
People
The Auto Butler Team is with you for the long-haul. Our Sales, Service and Corporate Team are your partners in business, dedicated to the success of Auto Butler at your Dealership.
Performance
Auto Butler increases your volume of loyal customers – Guaranteed. Our reapplication process means more future service visits.
Auto Butler by the Numbers

Everyone Wins With Auto Butler
Your CUSTOMERS RECEIVE
- Reapplications keep their vehicles looking its best – always!
- Better trade in value
- Warranty gives them peace of mind
- Customers leave your dealership every 6 months with that “New Car” look
Your DEALERSHIP BENEFITS
- From a continuously growing bank of loyal subscription business
- With great upfront profits and additional service opportunities
- Increases customer service index
- No-cost solution to your automated car washing and polishing equipment needs
Your STAFF WINS
- Generates additional income for staff
- From developing better client relationships
- Put your customers back in front of your staff every 6 months
- More referral opportunities
Everything is Included
We equip your Dealership with a system that puts the finishing touch on your service experience. Our “Customer for Life” Program includes everything plus warranty protection for only a small fee per program!
We are exclusive to new car dealerships, immersed in the art of customer loyalty and are proud to present to you the Auto Butler “Customer for Life” Program.
Program Highlights
Selling Auto Butler Means More Profit Now
With Auto Butler’s advantages, Dealers average 40% sales penetration! Products can be sold through salespeople, aftermarket departments, finance department, or simply put on a buyer’s order.
Add a Car Wash System
Dealers have the option to add on a complete car washing system with your polisher.
Revenue Calculator
Use this excel spreadsheet to help predict your profits.
Over 40 Years of Successful Partnerships
You can offer more value to your Customers and increase your revenues with Auto Butler’s optional Interior Protection Programs
Fabrigard Protector
Auto Butler’s commercial-grade Fabrigard is not available to the general public, requires only one hi-pressure application to protect the interior fabric for the life of the warranty and is a popular add-on with Auto Butler’s Paint Protection II program.
Leathergard Protector
Your customers with leather seats will love Auto Butler’s Leather Program. Better than a one-time protector, you’re offering a conscious leather maintenance program that includes reapplications of our proprietary leather conditioner, at the same time they come in for their reapplication of Paint Protection II. It’s a great value for both customers and Dealers.




